Evaluating Generative AI Models: Metrics, Methods, and Best Practices
Introduction Generative artificial intelligence has become a cornerstone of modern AI applications, powering everything from text generation to image generation. With the proliferation of large language models and other generative models, the need for a robust evaluation process is more critical than ever. This article explores the various evaluation methods, […]
AI or Not : Implications for Businesses
The decision to implement AI or not can have significant implications for businesses. Here are some key points to consider: Implications of Implementing AI:1. Efficiency: AI can automate tasks, streamline processes, and improve productivity, leading to cost savings and increased efficiency.2. Data Insights: AI can analyze vast amounts of data […]
Push Notification Marketing: The advantages of pop-up alerts
As our usage of the internet exceedingly increases, we are bombarded with advertisements and notifications constantly trying to capture our attention. Though we would most likely dismiss these pop up messages, they can be used as an effective marketing tool. Push notifications are becoming increasingly popular because they are a […]
RISE OF MULTI-TENANT E-COMMERCE: HOW TO BUILD YOUR WEBSITE ON SHOPIFY IN EASY STEPS?
With a exponential spike in digital shopping, e-commerce has become the bread and butter for small and medium retailers. These days a commonly heard word in the e-commerce industry is The Multi-tenant e-commerce. The idea of multi tenant e-commerce software is to allow multiple sellers operate their own online store […]
HEADLESS COMMERCE: A BOON FOR RETAILERS
With an increase in rapid digitalisation, the world of Digital shopping is on a boom and E-commerce is headed towards a huge transition. Earlier, small businesses, which were a symbol of a new wave of digital entrepreneurs, were a lot easier to manage. The online marketplaces were a lot simpler […]
Future of Digital Marketing: 3 Major trends that will rise by 2025
The digital world is advancing at a rapid pace and the pandemic has only acted as a catalyst in digitalising the world of business. More digital businesses mean more digital marketing. According to a report by Global Data, the number of web clients in need of online marketing will be […]
Humanising your Chatbots: 4 ways to make them more personal and interesting
As the world rapidly advances towards automation and Artificial Intelligence, business are becoming increasingly inclined to invest in personalised and conversational chatbots. From booking your vacations to buying your groceries, chatbots are everywhere. What exactly are Chatbots? Chatbots are artificial assistants that use AI to automate conversations between two parties. […]
Seamless Sales: Why Payment Gateways are crucial for budding businesses
With businesses becoming digital at a dizzyingly rapid pace, it is important that the process of the transaction is easy and efficient for a customer. Payment Gateways play an important part of any business’s online presence. We talk about payment gateways on our blog quite a bit, but why are […]
MARKETING AUTOMATION: How to use it to boost your Small Business
As a small business owner, is it important to keep yourself constantly updated about technology and adopt intelligent tactics to capture the attention of your potential and existing customers. They key to succeeding as an entrepreneur lies in the effective and timely management of your business on a daily basis. […]
Master Machine Learning: Take a look at the basic components
With the world rapidly leading towards automation of virtually everything around us, Machine Learning has become vital for all businesses. It is used in many different ways to improve business. It can be used to improve the marketing and sales strategy and provide a better customer experience. It is the […]